About Us

  RÜDD

At Rüdd, our message is to rebel against the societal normalization of always needing to be a picture perfect person.  We want to empower people to be themselves, even if it's not considered normal. Our goal is that when people wear our clothes, they know it is okay for them to be themselves and express themselves.  Rüdd doesn't always mean being a bad person to others and hurting people.  Here it is a term used to describe self expression.  So we hope that through wearing our clothes, you know it is okay to Be Rüdd.